G.I. Joe which used to stand for “Government Issue” soldiers now stand for Global Integrated Joint Operating Entity. G.I.Joe: The Rise of Cobra is a feature film length advertisement for Hasbro action figures. It is a forgettable fast moving, action orientated movie about special forces soldiers, cool body armours, deathly guns and other weapons, large and small vehicles for air, sea and land, super gadgets, and rip off ideas from many science fiction movies. It is about the good guys versus the bad guys. It is about really super cool bases that reminds me of the James Bond movies. I liked it!